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MY COLOR ELIXIR

MY COLOR ELIXIR

DISCOVER THE NEW 34 SHADES

APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result that respects the scalp’s natural balance.

Undesirable substances

My Color Elixir hair dye does not contain "undesirable" substances such as:

  • PPD (para-phenylenediamine): basic color precursor for most hair coloring products. It is one of the substances most frequently involved in allergic phenomena.
  • Ammonia: alkaline agent used to open the hair cuticle to ease hair colorant penetration. It can have an unpleasant smell.
  • Alcohol: may irritate scalp and dehydrate hair.
  • Resorcinol, Parabens, Propylene Glycol, SLS, Mineral oil, Silicones, 26 identified fragrance allergens: substances often accused of causing allergies, irritations and other side effects.

The package contains

  1. Hair color cream in a tube, 50ml
  2. Color developer in a bottle with applicator, 75ml
  3. Post color hair conditioner in 2 sachets of 15ml
  4. Disposable gloves
  5. Instruction leaflet

COLOR MAGNET INNOVATION

An innovative system which stabilizes and seals color into the hair structure.

THE HAIR HOLDS ON TO THE COLOR LIKE A MAGNET

Ensure maximum color intensity and a long lasting color result in just 2 steps:

Step 1: Achieve full grey coverage and shine in just 30 minutes by using the hair color cream with 3 precious oils (argan, avocado and olive) which act in combination to stabilize the color and repair the hair structure, while coloring your hair.

Step 2: Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair. Re-apply after 15 days.

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