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Why should I choose My Color Elixir?

Because My Color Elixir with Color Magnet from APIVITA attracts color to the hair like a magnet, for beautiful hair!

The My Color Elixir permanent hair color will revitalize your hair and give it lasting color and shine! It combines excellent color transfer and full gray coverage while caring for your hair and reducing damage. This means My Color Elixir helps to deeply nourish and reconstruct the hair as you color it.
With Color Magnet which stabilizes and seals the color into the hair structure! The new hair color line is based on the innovative Color Magnet system, a 2-step ritual that ensures full coverage as well as long lasting radiance and shine! First, the color cream with 3 precious oils (argan, avocado and olive) ensures full gray coverage and shine. The oils work consecutively to stabilize the color and repair the hair structure, while coloring your hair. The second step is an post-color conditioner with hyaluronic acid and honey extracts that seals color into the hair structure, conditions the hair and creates a protective film to maximize color intensity and shine. Now you know the secret to healthy, shiny hair!
With 34 shades, it's easy to use with a creamy texture and pleasant fragrance!
ΝΟ ADDED PPDs, ammonia, alcohol, resorcinol, silicone and many other substances that could irritate sensitive scalps and also harm the environment.

How do I choose the right shade?

Selecting the correct color depends on several factors, such as your natural hair color and the percentage of grey hair.
For personal advice, do not hesitate to contact an Apivita point of sale to consult the My Color Elixir color chart and request specialized advice.

What is Color Magnet?

An innovative system that stabilizes and locks color into the hair shaft.

How it works:
Ensure maximum color intensity and a long lasting color result in just 2 steps:
Step 1: Achieve full grey coverage and shine by using the hair color cream with 3 precious oils of argan, avocado and olive, which act in combination to stabilize the color and repair the hair structure, while coloring your hair.
Step 2: Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair.
THE HAIR HOLDS ON TO THE COLOR LIKE A MAGNET

Are the shades in the new APIVITA hair color range similar to the old ones?

Choosing the right shade depends on many things, including your natural hair color or the current shade of your colored hair, how much white you have and the volume of the color developing emulsion.
You should therefore consider each range differently.
For personal advice, do not hesitate to contact an Apivita point of sale to consult the My Color Elixir color chart and request specialized advice.

How many levels can I lift my hair color?

NATURAL HAIR
If you have natural, virgin hair, you can lighten your hair color up to 3 levels compared to your roots natural shade depending on the Color Developper:
-1-2 levels using the 20Vol Color Developer
-2-3 levels using the 30Vol Color Developer

Υou can darken your hair color by selecting any darker color you prefer.

Tip: Your natural hair color is the color at your roots, not the ends.

COLORED HAIR
Choose a color of the same level as the current color of your colored hair or a color of a darker level. Already colored hair can't be further lightened at home. In this case, hair salon techniques are necessary.

What does the numbering on each hair color mean?

My Color Elixir has 34 shades that belong to 7 color families, as summarized in the table below:

The first number before the full stop refers to the level of the hair color, i.e. how dark or how light it is. The levels range from 1 to 10:
1. Black, 3. Dark brown, 4. Brown, 5. Light Brown, 6. Dark blonde, 7. Blonde, 8. Light blonde, 9.Very light blonde, 10. Platinum blonde.

 

The first number after the full stop refers to the basic tone, i.e. the specific tone of each dye, or the additional colors that are mixed with the basic colors to create new ones.
.1 Ash (blue), .8 Pearl (purple), .3 Gold (yellow), .7 Sand (green), .4 Copper (orange), .5 Mahogany, .6 Red.
The second number after the full stop indicates the secondary tone or the secondary reflection, but in a smaller quantity.
For example “.18”: The first number indicates that the base is ash and the second indicates that it also has a few pearly reflections.
When the two numbers following the full stop are the same, the result will be intense.
For example, .11 indicates that the color is intense ash.

 

I have stubborn grey hair. What should I do to achieve perfect coverage?

  • If you have more than 50% grey hair or stubborn grey hair, combine the color of your choice with the corresponding color from the range of NATURAL colors. E.g., if you choose color 7.44, mix half a tube of that color with half a tube of color 7.0 from the NATURAL range. For the hair ends use shade 7.44 on its own.
  • Prefer the use of a brush for a more precise application.
  • Make sure you apply a sufficient quantity of hair color on greys.
  • Leave the mixture on for 40 minutes.

My hair has highlights. Can I use My Color Elixir hair color?

Yes! If your hair is highlighted, more than one application may be required to achieve a uniform color. For better coverage, choose one of the basic colors (X.0). prefering a warm or neutral tone to avoid undesirable green hue.

If your highlights were created by bleaching the hair, this might affect the reflections of the color you choose. Hair salon techniques might be necessary to obtain an uniform coverage.

Ι have bleached hair. Can I use My Color Elixir hair color?

If you have very light, bleached hair (level 9 or 10) or bleached highlights, avoid cold/ash tones. Prefer warm and neutral tones (pearls) to avoid undesirable green hue. Hair salon techniques might be necessary to obtain an uniform coverage.

I used to use henna and now want to color my hair using My Color Elixir. Can I do that?

If you have colored your hair with henna or any other semi-permanent color, you should wait until the color is completely gone, in order to make sure that you achieve a uniform result when you color your hair again.

I use a different hair color or I get my hair colored at a hair salon and now want to use My Color Elixir. Can I do that?

Yes! If you use another permanent hair color or had your color done at a hair salon, you can use My Color Elixir. It is specifically designed for easy application at home.
Choose the right color for you out of the 34 shades available according to the instructions on how to choose your color.

I find it more convenient to use a brush and bowl. Can I do that?

Yes! If you want, you can use a brush and bowl. Empty the content of the tube into a glass or plastic bowl and add the color developer. Stir thoroughly with the brush until you get a homogeneous mixture; start application immediately.

Is it necessary to use the “Post-Color Conditioner”?

Yes! The “Post-Color Conditioner” is absolutely necessary to stabilize and seal the color into the hair structure. It is the second step in the Color Magnet activation process. It boosts intensity and shine thanks to hyaluronic acid and honey extracts that condition the hair and enhance the vibrancy of colored hair.

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