APIVITA celebrates once again the World Bee Day (May 20), which was established by the United Nations, to highlight the importance of bees to the ecosystem and to sound the alarm for their declining global population.

According to the European Red List, 9% of bee species in Europe are endangered. More than one third of all food consumed around the world depend directly or indirectly on bee-pollination. If bees cease to exist on the planet, 71 out of 100 most important food crops globally, will also vanish. Especially, fruits like apples, pears, oranges, melons, strawberries, almonds, broccoli, asparagus, would showcase an immediate decline!

For APIVITA the wondrous honeybee society is one of the sources of inspiration ever since its establishment. Even the name of APIVITA is derived from the Latin words APIS (Bee) and VITA (Life) meaning “life of the bee”! The APIVITA logo is inspired by the “Bees of Malia”, a rare Minoan gold piece of jewelry from the Middle Bronze Age (c. 1,700 BC) representing fertility and harmony.

APIVITA, in collaboration with “The Bee Camp”, has created more than 5,000 envelopes with seed mix of bee-friendly plants to inform and raise public awareness about the importance of bees for the ecosystem. The envelopes were distributed to partners, journalists, bloggers and to all APIVITA employees.

On the occasion of World Bee Day, the APIVITA Brand Ambassador and Greek tennis player (ranked #20 in the WTA Singles Ranking) Maria Sakkari, had the opportunity to visit the APIVITA apiary and get to know the wonderful world of the bees which impressed her as seen in a video she uploaded on her personal Instagram account.

Save the bees! Happy World Bee Day!