In 2018, APIVITA re-introduces the EXPRESS BEAUTY Line, a series of masks and scrubs for the face and hair, drawing inspiration from the wealth of the Mediterranean and based on the most sustainable and balanced nutrition model: the Mediterranean diet.

The Mediterranean diet is not just a type of diet; it is a way of life with countless benefits to health and longevity, which has been recognized by UNESCO as part of the intangible Cultural Heritage of Humanity.

With up to 98% natural compositions, the products of the new EXPRESS BEAUTY line are enriched with precious extracts of fruits and vegetables from the Mediterranean diet, with proven efficacy, rich in antioxidants, vitamins, trace elements, as well as thyme honey.

All compositions are enriched with 100% organic essential oils, that boost the products’ efficacy and reinvigorate the spirit. Like all APIVITA products, the EXPRESS BEAUTY Line does not contain silicones, parabens, propylene glycol and mineral oils. Finally, in all products of the new EXPRESS BEAUTY Line, water is replaced by an antioxidant infusion of 3 mountain tea* species.

Pick and choose among 21 nutrient - rich masks & scrubs for face and hair and create your own personal mediterranean menu to boost your natural beauty.


CARE FOR YOUR FACE

STARTER:

  • Exfoliation with Olive, Apricot or Bilberry
  • Purifying with Green Clay, Pink Clay, Pumpkin or Propolis

MAIN DISH:

  • Hydration with Cucumber, Aloe, Honey, Prickly Pear or Sea Lavender
  • Glow with Pomegranate or Orange
  • Defy Ageing with Grape or Royal Jelly

CARE FOR YOUR EYES

  • Eye Mask for Dark Circles and Signs of Fatigue Recovery with Gingko Biloba
  • Eye Mask for Line Reducing with Grape

CARE FOR YOUR HAIR

  • Shine & Revitalizing with Orange
  • Moisturizing with Hyaluronic Acid
  • Toning with Hippophae TC