The first and most important rule for healthy skin is undoubtedly the meticulous daily cleansing of our skin. A thorough day and night face cleansing helps our skin breathe and renew its cells.

Morning cleansing removes the residuals of the intense night activity of the skin and prepares the skin to absorb the ingredients of the basic treatment routine, while night cleansing removes dead cells, make up and impurities, laying the path for the natural rejuvenating procedure of the skin while we sleep.

At the same time, it is a fact that environmental pollution is the most important threat to our skin’s health. Our face is exposed to the external environment 365 days per year. Millions of microparticles, deriving from dust, pollutants and smoke, stick on the skin and weaken its natural barriers. The skin becomes dehydrated, loses its glow and looks dull.

Using all its knowledge and experience, APIVITA renews one of the most favorite ranges worldwide, and presents the new APIVITA CLEANSING range, with products that cover every need and every habit.

With rosehip infusion for extra anti-pollution action

APIVITA enhances the effectiveness of the products of the whole range against pollution, replacing water with a powerful rosehip infusion, which is rich in antioxidants and other drastic ingredients, offering extra anti-pollution action to the products. Thus, all APIVITA face cleansing products protect against all aggressive environmental factors (dust, pollutants, smoke), enhancing and improving the skin barrier.

With precious plant extracts and bee ingredients

Being true to its inspirations, APIVITA harmonically combines in the new CLEANSING range the olive and lavender extracts with a large variety of other plants along with the bee products, ensuring a winning combination to create seven sensory textures, from water to milk and jelly.

All products are enriched with an attentive selection of bee derivatives per product, aiming to enhance the effectiveness of each cleanser. The most caring products are enriched with honey, offering moisturization and nourishing, while the most refreshing products include propolis for its antiseptic, antioxidant and antibacterial properties.

With mild cleansing agents

The products of the new APIVITA CLEANSING line include mild cleansing agents which cleanse the skin effectively without disturbing its balance: mild surfactants enriched with natural Saponaria which foam cleansing without causing dehydration or mild natural leave-in cleansing agents, such as almond oil and olive oil, for gentle and effective cleansing.

Especially designed to protect nature and the skin

With respect to nature and to our skin, the new APIVITA CLEANSING line has up to 99% ingredients of natural origin. We select the ingredients and the packaging materials based on the principles of sustainable development. The plant extracts that we use are produced with a sustainable sourcing policy from green extraction processes which reduce energy consumption and allow the use of alternative eco-friendly solvents. Moreover, we promote sustainable beekeeping with mild beekeeping methods, which protect the life of the beehive, and at the same time provide us with products of high biological value.

The products packaging is recyclable and comes from recycled sources.

Know the products of the new APIVITA CLEANSING line:

NEW BLACK DETOX CLEANSING JELLY

For face & eyes with activated charcoal & propolis – 97% ingredients of natural origin

40 years ago, APIVITA presented the first dark propolis soap in the beauty market. Now the moment has come to present the first black cleansing gel in the pharmacy, the absolute No1 trend in face cleansing, the activated charcoal.

  • Attracts pollutants and make up like magnet with activated charcoal & mild cleansing agents
  • Detoxifies with activated charcoal and patented propolis extract
  • Leaves skin fresh, clean and comfortable with panthenol
  • Offers extra anti- pollution action with rosehip infusion
  • Suitable for all skin types- also ideal for male skin
  • Dermatologically and ophthalmologically tested

NEW MICELLAR WATER

For Face & Eyes with rose & honey– 99% ingredients of natural origin

  • Removes make-up and impurities in one quick step with mild cleansing agents
  • Soothes and leaves skin clean and comfortable with Greek thyme honey and rose fruit extract
  • Offers extra antipollution action with rosehip infusion
  • Suitable for all skin types
  • Dermatologically and ophthalmologically tested
  • With super practical packaging


NEW SOOTHING AND MOISTURIZING TONER

With lavender and honey – 97% ingredients of natural origin

  • Soothes with Greek thyme honey, lavender and panthenol
  • Hydrates and leaves skin comfortable with hyaluronic acid.
  • Tones the skin with organic orange and geranium essential oils.
  • Offers extra anti-pollution action with rosehip infusion
  • Suitable for all skin types
  • Dermatologically tested

CLEANSING FOAM

Cleansing creamy foam for face & eyes with olive, lavender and propolis- 93% ingredients of natural origin

  • Removes make up & impurities with mild cleansing agents and saponaria
  • Soothes and leaves skin soft and comfortable with olive, lavender and panthenol
  • Provides antioxidant protection with propolis extract
  • Offers extra anti-pollution action with rosehip infusion
  • Suitable for all skin types
  • Dermatologically & ophthalmologically tested

CLEANSING GEL

Purifying gel with lime and propolis- 97% ingredients of natural origin

  • Cleanses gently and in depth with mild cleansing agents
  • Balances oiliness with lime extract and juniper, tea tree and lemon essential oils
  • Provides mild antiseptic action with propolis extract
  • Offers extra anti-pollution action with rosehip infusion
  • Suitable for oily/ combination skin
  • Dermatologically tested

3 in 1 CLEANSING MILK

Face & eye cleansing milk with chamomile & honey- 99% ingredients of natural origin

  • Cleanses, removes make up and impurities with almond oil and olive oil
  • Tones the skin with olive oil and propolis
  • Leaves skin soft & comfortable with chamomile, lavender and Greek thyme honey
  • Offers extra anti-pollution action with rosehip infusion
  • Suitable for all skin types
  • Dermatologically and ophthalmologically tested

EYE MAKE-UP REMOVER

With linden and honey- 99% ingredients of natural origin

  • Cleanses gently and easily even water-resistant make-up with olive oil and almond oil
  • Soothes and softens skin with linden, lavender, euphrasia and bisabolol
  • Hydrates with Greek thyme honey and panthenol
  • Offers extra anti-pollution action with rosehip infusion
  • It is ideal for sensitive eyes and contact lenses wearers
  • Ophthalmologically tested