On Tuesday, 4th February, APIVITA hosted its first PR event of the year, welcoming the representatives from the media in a most innovative arts and events hall by Zoumboulakis Galleries.

Guest of Honor at the event was Maria Sakkari, who will be the new Brand Ambassador of APIVITA for 2020.

The world-famous top tennis player Maria Sakkari spoke with great love about APIVITA, which she knows very well since she has been using its products from her childhood. She described very warmly how she feels connected with the Greek brand, which, like her, started from Greece and is now travelling all around the world. For her, this partnership is a dream come true, and the products of APIVITA will be for her a precious ally, offering beauty and wellness solutions to all her daily needs throughout her demanding her schedule.

For APIVITA, this partnership is a great honor and joy. The internationally famous tennis player is a young Greek woman with natural beauty and humbleness, and at the same time a perfect example of strength, fighting and positive energy and will travel her love for APIVITA and for Greece wherever she goes around the world.

During the event, the company also presented to the press the new launches of the year, namely the new APIVITA Cleansing line, the new Wine Elixir SPF30 antiwrinkle cream for dark spots discoloration, which is the new addition to the already successful Wine Elixir range, and finally the new Express Beauty Tissue Face Mask with Mastic, which will be available in the market in spring 2020.