APIVITA is ready to celebrate the 2nd World Bee Day! To raise awareness of the importance of bees, the threats they face and their contribution to sustainable development, the United Nations designated the 20th of May as World Bee Day! The celebration of World Bee Day every year, will draw attention to the essential role of bees and other pollinators in sustaining the health of the natural, social and cultural environment.

APIVITA is committed through numerous initiatives to raise public awareness of the importance of bees and their role as sentinels of biodiversity on planet Earth.

More than one third of all food consumed around the world depend directly or indirectly on bee-pollination. A few examples of what would no longer be available to us if bees ceased to exist are broccoli, asparagus, cantaloupes, cucumbers, pumpkins, blueberries, almonds, strawberries, apples, cranberries, and cherries!

For APIVITA the wondrous honeybee society is one of the sources of inspiration ever since its establishment. Even the name of APIVITA is derived from the Latin words APIS (Bee) and VITA (Life) meaning “life of the bee”! The APIVITA logo is inspired by the “Bees of Malia”, a rare Minoan piece of jewelry from the Middle Bronze Age (c. 1,700 BC) representing fertility and harmony.

Visit our Bee Stand at Athens International Airport on the 19th & 20th of May and learn more about the bees! So, let’s celebrate the World Bee Day and stay tuned for a challenging Facebook Bee Contest