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We create and develop beauty products and services which promote a balanced and harmonious way of life, based on Greek nature and its rich biodiversity and on the unique honeybee society and its high biological value products. We adopt the holistic Hippocratic approach to beauty, well-being and health, which, coupled with scientific knowledge, supports and enhances nature’s effectiveness. We promote “kállos”, the classical Greek ideal of inner and outer beauty, high aesthetic value, balance, moderation and well-being.


It all started in a pharmacy. So far we continue to address beauty in a unique way.

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Our sources of inspiration have remained the same ever since APIVITA was set up: the honeybee society, the uniqueness of Greek nature and Hippocrates, the father of Medicine.

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