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  • INGREDIENTS
  • HOW DO I CHOOSE MY COLOR?
  • HOW DO I APPLY THE COLOR?
  • ORGANIC SUNFLOWER OIL
    FOR COLOR PROTECTION

    Rich in fatty acids, sunflower oil offers precious nourishing and emollient benefits. It protects hair from the sun, keeping color vibrant and bright.

  • ORGANIC HONEY EXTRACT
    FOR HYDRATION

    Deeply hydrates, softens, nourishes and revitalizes the hair and scalp.

  • ORGANIC OLIVE OIL FOR
    NOURISHMENT

    Traditionally used to nourish, invigorate and revitalize skin and hair, olive oil also protects from hair breakage and split ends.

  • LAVENDER FOR SMOOTHING

    Traditionally used to nourish, invigorate and revitalize skin and hair, olive oil also protects from hair breakage and split ends.

  • ORGANIC ROSΕMARY EXTRACT
    FOR REVITALIZATION

    Invigorates and revitalizes skin and hair, while providing antioxidant protection.

  • FREE OFF

    PDD / AMMONIA
    RESORCINOL / ALCOHOL / PARABENS / PROPYLENE GLYCOL / SLS / MINERAL OIL / SILICONE / FRAGRANCE ALLERGENS
    Click on the chemical to find out
    more!

    PPD

    PPD (Para-phenylenediamine) is the main chromophore (color precursor - base) and the No 1 cause of allergies and side effects in hair dyes.

    AMMONIA

    An alkalizing agent used to open the hair cuticle and let colorant penetrate the hair. Ιt can have side effects on the respiratory system.

    RESORCINOL (color precursor – coupler)

    In hair color products, resorcinol works with other color precursors in the formula to provide special shades. It has been associated with several sides effects.

    ALCOHOL

    Sensitizes hair and irritates the scalp.

    PROPYLENE GLYCOL

    Humectant and skin conditioning agent widely used in cosmetics products. It has been associated with cases of cutaneous reactions and allergic contact dermatitis.

    SLS (Sodium Lauryl Sulfate)

    Aggressive cleansing agent used for its foaming and emulsifying properties. Frequently associated with skin irritation.

    SILICONES

    Silicones are the most widely used synthetic ingredients in hair care because they result in silky & shiny hair. They are derived from silica, and undergo extensive chemical processing thus are not eco friendly. Recent concerns arose regarding the possibility of silicones building up in the environment over time.

    MINERAL OIL

    Used as skin and hair conditioning agent. Highly refined petroleum mineral oil obtained through an intensive chemical treatment. Not eco friendly.

    PARABENS

    Widely used preservatives in cosmetic products subjected to a controversy regarding its safety.

    FRAGRANCE ALLERGENS

    Fragrance free of 26 identified allergens.

1

IS YOUR HAIR NATURAL OR COLORED?

NATURAL
COLORED
2

DO YOU WANT A SHADE THAT IS DARKER THAN YOUR NATURAL HAIR COLOR?

DARKER
SAME COLOR
2

DO YOU WANT A SHADE THAT IS DARKER THAN YOUR NATURAL HAIR COLOR?

DARKER
LIGHTER
3

CHOOSE YOUR NATURAL COLOR

    WHAT IS YOUR PREFERRED HAIR COLOR TONE?

    COMPLETELY NATURAL
    WARM WITH RED OR HONEY UNDERTONES
    COLD
    INTENSE RED OR INDENSE COPPER
    BROWN

    POSSIBLE DYE SELECTIONS

    TIPS:
    If you have more than 50% whites, or whites concentrated around the hairline, combine the shade of your choice with the corresponding shade from the natural line for maximum coverage. For example, if your chosen shade is 7.35, combine in equal parts with shade 7.0 .
    TIPS:
    A white frame indicates shades that match your preferred color tone.
    CONTINUE
    RESET

    PREPARATION

    1. TAKE OFF ALL YOUR JEWELLERY 3. PART YOUR HAIR IN 4 SECTIONS - THIS WILL MAKE COLO APPLICATION EASIER
    2. PROTECT YOUR CLOTHES WITH A TOWEL 4. APPLY A SMALL AMOUNT OF OIL AROUND THE HAIRLINE TO AVOID STAINING THE SKIN IN THAT AREA

    TIPS

    1. For best results, make sure that room temperature during application is not below 20oC 3. Conduct the sensitivity test 48 hours before application to check your personal tolerance to the product
    2. For longer-lasting color, don’tshampoo hair for 24 hours after application
    STEP 1
    Open the packaging and put on the gloves you will find inside. Unscrew the developer bottle and empty all the content of the color cream tube in it.
    STEP 2
    Screw the bottle tightly and shake until the content has a homogeneous texture. Cut the tip of the applicator and start applying IMMEDIATELY.
    STEP 3
    Start application at the roots and use the applicator tip to separate strands of hair.
    STEP 4
    Continue applying evenly on the rest of the hair, massaging gently.
    STEP 5
    Leave on for 30 minutes.

    TIP: For RETOUCH APPLICATION and regrowth touch-ups, leave the color on the roots for 20-30 minutes. Apply the remaining mixture on the rest of the hair for 10 minutes and continue with the following steps.
    STEP 6
    Before washing, wet hair with tepid water and massage gently.
    STEP 7
    Wash your hair and rinse color thoroughly with tepid water.
    STEP 8
    Don’t forget to use the hair conditioner you will find in the kit! The conditioner helps fix the color and maintain it vibrancy.
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