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Your questions about hair color, answered

Why choose nature’s hair color?

Because nature’s hair color offers a flawless result in a highly natural formula.

Nature’s hair color offers perfect coverage, bright & uniform color, while minimizing the risk of allergies and adverse effects. It respects the scalp and conditions hair with precious natural ingredients, such as organic sunflower oil, organic honey, rosemary and lavender essential oil for nourishment and shine.

The formulas are free of PPD, the No. 1 cause of allergies in hair color products, Ammonia, Resorcinol, Silicones, Parabens, Alcohol, Propylene Glycol, and SLS – substances very often associated with adverse effects and allergies.

Additional features:

  • Available in 30 fabulous shades
  • Very pleasant scent
  • Very simple & easy to apply, non-dripping formula

How do I choose the right shade?

Start by identifying your current hair color, as this will affect the final result. Your natural hair color is what you see at the roots of your hair, not the ends, which may have a lighter shade.

Then, consider:

  • Is your hair natural or colored?
  • Do you want a shade at the same tone level, lighter or darker than your current hair color?
  • The amount of whites.

If your hair is natural, select a shade that is one tone level lighter or any shade that is darker than your natural color.

You can lighten your hair tone

  • 1-2 tone levels, choosing a shade with a 20-volume color developer
  • 2-3 tone levels, by choosing a shade with a 30-volume color developer

If your hair is colored, you can choose a shade at the same tone level or darker. Colored hair cannot get lighter with a home hair color formula; this can only be achieved by a professional hairdresser using specialist techniques.

Important tip! If you have more than 50% whites, or whites concentrated around the hairline, combine your chosen shade with the corresponding shade from the NATURALISM line to achieve perfect coverage. For example, if your chosen shade is 7.35, combine in equal parts with 7.0 from the NATURALISM line, mixing together half a tube of each.

How many tones lighter can I go with my hair color?

If your hair color is natural, you can go lighter:

  • 1-2 tone levels, by choosing a shade with a 20-volume color developer
  • 2-3 tone levels, by choosing a shade with a 30-volume color developer

If your hair is colored, you can choose a shade at the same tone level or darker. Colored hair cannot get lighter with a home hair color formula; this can only be achieved by a professional hairdresser using specialist techniques.

What do the numbers mean on hair color?

The numbering on hair color indicates the level, tone and shade or reflections in the sun.

The figure before the dot indicates the color level. The higher the number, the lighter the color.


1.0 Black
3.0 Dark Brown
4.0 Brown
5.0 Light brown
6.0 Dark Blond
7.0 Blond
8.0 Light Blond
9.0 Very Light Blond

The 2nd figure, after the dot, indicates the tone and the 3rd figure the reflect, according to the following classification :

_.1 Ash
_.2 Violet
_.3 Honey-Gold
_.4 Copper
_.5 Mahogany
_.6 Red
_.7 Beige

For example:

7.35 is a Blond (7.ΧΧ) with honey tones (7.3Χ) and mahogany reflects (7.35)

4.20 is Brown (4.ΧΧ) with a violet tone (4.20)

I have whites. What shades should I use to achieve perfect coverage?

If you have more than 50% whites, or whites concentrated around the hairline, combine your chosen shade with the corresponding shade from the NATURALISM line to achieve perfect coverage. For example, if your chosen shade is 7.35, combine in equal parts with 7.0 from the NATURALISM line, mixing together half a tube of each with the corresponding amount of color developer.

I have highlights. Can I use nature’s hair color?

Yes! If you have highlights, you can use nature’s hair color to cover them, by selecting a shade from the NATURALISM (naturals) or the ROMANTICISM (brown-beige) lines.

You may need more than one application in order to completely cover your highlights.

If you have bleached highlights, avoid the ILLUMINISM (natural ash) shades.

Important Tip! Application time should not exceed 15-20 minutes along the length of the hair, as bleached hair absorbs color much faster and you may get a very dark result.

I’ve been using henna and now I would like to use nature’s hair color. Can I do that?

Yes! If you have been using henna to color your hair, you can safely use nature’s hair color. Because of the henna dye, color impact will not be 100% for a while.

I’ve been using a different hair color or dyeing my hair at a hair salon, but now I would like to use nature’s hair color. Can I do that?

Yes! If you have been coloring your hair using any other permanent hair color or at a hair salon, you can use nature’s hair color and select a shade that suits you, following the instructions for color selection.

How do I apply retouch color?

If you only want to color the roots, you can apply the color following the instructions and leave it on for 20-30 minutes. Next, apply the remaining mixture along the rest of your hair and massage for 5-10 minutes. In this way, you can achieve an even color effect and more shine throughout the length of your hair.

If you want to darken your roots for a more natural effect, follow the above procedure without applying to the rest of your hair. The shade you will choose in this case should not be more than 1 level darker than the color on the rest of your hair.

I find it more convenient to use a brush and bowl. Can I do that?

Yes! If you want, you can use a brush and bowl. Empty the content of the tube into a glass or plastic bowl and add the color developer. Stir thoroughly with the brush until you get a homogeneous mixture; start application immediately.

Is it necessary to use the “Post Color Hair Conditioner”?

Yes! The “Post Color Hair Conditioner” is essential, as it helps the hair cuticle to close and seal the color, so it lasts longer.

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