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with Bilberry

96% natural ingredients

Radiance – Smoothing Effect – Antioxidant Protection

The skin’s radiance depends on the even skin tone, the health of the keratin layer and the quality of the collagen. Lack of radiance may be due to exposure in the sun, bad eating habits, stress and other factors. Under these circumstances, the skin needs the RADIANCE natural serum as its active ingredients stimulate all processes necessary for a radiant, rejuvenated and fatigue-free skin.

  • Radiance, decrease in discolorations and enhancement of the overall skin tone thanks to bilberry and vitamin C.
  • Smoothing effect on the skin’s micro-relief thanks to bilberry and vitamin C.
  • Strong antioxidant action thanks to vitamin C, lycopene, rosehip, pomegranate and propolis.
  • Maintenance of cellular longevity thanks to coenzyme Q10.
  • Holistic rejuvenation treatment thanks to organic citrus fruits essential oils (orange, lemon, neroli).


Apply on cleansed face and neck, day and night. Then use the APIVITA face cream you prefer. Suitable for all skin types.

Each APIVITA natural serum constitutes a “complete” beauty treatment and can be combined with any APIVITA face care line in order to achieve multiple and enhanced action. Choose the APIVITA natural serum that suits your needs and incorporate it in your daily treatment:

Step 1 – Cleansing

Step 2 – Serum

Step 3 – Face cream

In order to have a holistic intensive skin treatment, you can alternate the APIVITA natural serums you use. Try using all four different types of APIVITA natural serum in the course of the year. Extended use can maximize results.

For external use only.

natural serum RADIANCE has a rich formula and contains 96% natural ingredients

Bilberry Parabens
Vitamin C Silicones
Lycopene Propylene glycol
Rosehip* Mineral oil
Pomegranate* Ethanolamine
Coenzyme Q10 Phthalates
Propolis PCM
Lemon, orange & neroli essential oils* NM
Green tea infusion*  

*certified organic cultivation

Aqua**, Glycerin, Olus Oil, Dodecane, Ascorbyl Glucoside, Olea Europaea Fruit Oil*, Cetearyl Alcohol, Simmondsia Chinensis Seed Oil, Ceteth-20 Phosphate, Solanum Lycopersicum Fruit/Leaf/Stem Extract, Ascorbyl Tetraisopalmitate, Punica Granatum Seed Oil*, Propolis Extract, Vaccinium Myrtillus Fruit/Leaf Extract, Olea Europaea Leaf* Extract, Rosa Moschata Seed Oil, Ubiquinone, Acer Saccharum Extract, Citrus Aurantium Dulcis Fruit Extract, Citrus Medica Limonum Fruit Extract, Sodium Hyaluronate Oligosaccharides, Arachis Hypogaea Oil, Cetyl Palmitate, Camellia Sinensis Leaf*, Saccharum Officinarum Extract, Aqua, Citrus Medica Limonum Peel Oil*, Citrus Aurantium Dulcis Peel Oil*, Citrus Aurantium Amara Flower Oil*, Rosa Damascena Flower Oil*, Potassium Hydroxide, Phenoxyethanol, Panthenol, Dicetyl Phosphate, PEG-40 Hydrogenated Castor Oil, Sclerotium Gum, Caprylyl Glycol, Squalane, Sodium Citrate, Ethylhexylglycerin, Sodium Acrylates Copolymer, Alcohol, Bisabolol, Sodium Gluconate, Lecithin, Retinyl Palmitate, Sorbitan Palmitate, Sorbitan Olivate, Caprylic/Capric Triglyceride, Citric Acid, Pyridoxine HCL, Tocopheryl Acetate, Tocopherol, Diisopropyl Adipate, Hydroxypropyl Cyclodextrin, Parfum, Limonene, Geraniol, Citral, Citronellol, Linalool

** Camelia Sinensis* Leaf Aqueous Infusion = Green tea* water
* Certified organic cultivation

Natural Infusion Base

APIVITA replaces water with natural organic infusions that give its products mainly antioxidant attributes. Given that most cosmetics’ water content exceeds 70%, APIVITA products are antioxidant-rich in their base. The effectiveness of the infusions selected in each case is proven through scientific methods. The antioxidant action of the infusions is measured through the FRAP method, while their capacity to eliminate free radicals through the DPPH method. Organic green tea, which serves as the basis of many products, has been selected as it is rich in polyphenols, has a great antioxidant effect along with antiseptic, anti-irritant and anti-inflammatory attributes, all contributing in the rejuvenation and hydration of the skin. Over the past few years, APIVITA has been studying and using infusions from Greek medicinal herbs with well-proven, exceptional antioxidant effects, such as the organic Greek mountain tea.


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