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with Aloe

98% natural ingredients

In-depth Hydration – Increase in Skin Moisture – Regeneration

The skin’s incapacity to maintain its moisture may be due to factors like the skin type, age and nutrition, but also due to external influences such as the sun, wind, cold and air-conditioning. HYDRATION natural serum stimulates the skin’s hydration processes, while it is suitable for all ages and skin types.

  • In-depth hydration reaching all skin layers thanks to aloe and hyaluronic acid.
  • Direct increase in the skin’s moisture up to 63% and lasting 24 hours thanks to oat and lecithin.
  • Long-term increase in hydration by 28% thanks to chaste tree and honey.
  • Regeneration thanks to honey.
  • Holistic rejuvenation treatment thanks to the 100% organic geranium essential oil.


Apply on cleansed face and neck, day and night. Then use the APIVITA face cream you prefer. Suitable for all skin types.

Each APIVITA natural serum constitutes a “complete” beauty treatment and can be combined with any APIVITA face care line in order to achieve multiple and enhanced action. Choose the APIVITA natural serum that suits your needs and incorporate it in your daily treatment:

Step 1 – Cleansing

Step 2 – Serum

Step 3 – Face cream

In order to have a holistic intensive skin treatment, you can alternate the APIVITA natural serums you use. Try using all four different types of APIVITA natural serum in the course of the year. Extended use can maximize results.

For external use only.

natural serum HYDRATION has a rich formula and contains 98% natural ingredients

Bio-active Aloe* Parabens
Hyaluronic acid Silicones
Oat & lecithin Propylene glycol
Chaste tree Mineral oil
Honey* Ethanolamine
Olive polyphenols* Phthalates
Geranium essential oil* PCM
Green tea infusion* NM

*certified organic cultivation

Aqua (Water)**, Glycerin, Propanediol Dicaprylate, Aqua (Water), Microcrystalline Cellulose, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Aloe Barbadensis Leaf Juice Powder*, Avena Strigosa Seed Extract, Vitex Agnus Castus Extract, Mel (Honey)* Extract, Olea Europaea (Olive) Fruit Oil*, Olus (Vegetable) Oil, Olea Europaea (Olive) Leaf* Extract, Cetyl Hydroxyethylcellulose, Sodium PCA, Panthenol, Tocopheryl Acetate, Sucrose Laurate, Benzyl Alcohol, Phenoxyethanol, Lecithin, Cellulose Gum, Ascorbyl Tetraisopalmitate, Sorbitol, Bisabolol, Allantoin, Potassium Sorbate, Alcohol, Tocopherol, Serine, Proline, Sucrose Dilaurate, Sodium Phytate, Sodium Hydroxide, Cellulose, Camellia Sinensis Leaf*, Sucrose Trilaurate, PEG-40 Hydrogenated Castor Oil, Retinyl Palmitate, Arachis Hypogaea (Peanut) Oil, Cyclodextrin, Pelargonium Graveolens Flower Oil*, Parfum (Fragrance), Farnesol, Limonene, Linalool, Citronellol, Eugenol, Geraniol

** Camelia Sinensis* Leaf Aqueous Infusion = Green tea* water
* Certified organic cultivation

Natural Infusion Base

APIVITA replaces water with natural organic infusions that give its products mainly antioxidant attributes. Given that most cosmetics’ water content exceeds 70%, APIVITA products are antioxidant-rich in their base. The effectiveness of the infusions selected in each case is proven through scientific methods. The antioxidant action of the infusions is measured through the FRAP method, while their capacity to eliminate free radicals through the DPPH method. Organic green tea, which serves as the basis of many products, has been selected as it is rich in polyphenols, has a great antioxidant effect along with antiseptic, anti-irritant and anti-inflammatory attributes, all contributing in the rejuvenation and hydration of the skin. Over the past few years, APIVITA has been studying and using infusions from Greek medicinal herbs with well-proven, exceptional antioxidant effects, such as the organic Greek mountain tea.


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