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7.17 Blond Ash Beige

with Honey & Sunflower

  • The rich natural composition provides 100% coverage of grey hair from the first use
  • Offers a professional result with a shiny, uniform color that lasts from root to end
  • Sunflower oil protects hair color and maintains hair vitality and glow
  • Olive oil maintains hair elasticity and protects hair from split ends
  • Honey extract provides hair with hydration
  • Rosemary extract tones and rejuvenates hair
  • Lavender essential oil offers a distinctive glow while it soothes irritations and tranquilizes the spirit
  • Contains hydrogen peroxide 30 Vol.

Excludes synthetic ingredients that may pose harmful effects to your health and the environment.
Free of: PPD, SLS, Ammonia, Alcohol, Resorcinol, Parabens, Propylene glycol, Silicones and Mineral oil.


See how to dye your hair at home with APIVITA nature's hair color. Watch the video!

The package contains:

  • A - Hair color cream in a tube (50ml)
  • B - Color developer in a bottle with applicator (75ml)
  • C - Post-color hair conditioner in a pounce (10ml)
  • D - Disposable gloves
  • E - Instruction leaflet


  • If you have never used coloring products before
  • If this is the first time you are coloring your hair with APIVITA nature’s hair color
  • If you have not colored your hair in the last 3 months or longer

Preparation and application:

1. Protect clothes by putting a towel over your shoulders. Remove any jewellery and wear gloves provided during the entire color application stage. Apply a small quantity of natural oil (APIVITA jojoba natural oil is recommended) around the forehead in order to avoid coloring the skin.

2. Pour the entire content of the color cream tube (A) into the color developer bottle (B).

3. Replace the cap on the bottle (Β) and shake until the mixture is smooth. After completing the mixture, cut the tip off the applicator at the end of the cap and start the application IMMEDIATELY.

4. Apply the mixture from root to end, using the tip of the applicator bottle to separate the strands. Distribute the remaining product evenly throughout the hair and gently massage. Note: the mixture will not drip.

5. Leave on for 30 minutes.

6. When the processing time is up, massage a small amount of lukewarm water into the hair allowing the mixture to turn into a lather. Rinse hair thoroughly until the water runs clear and then wash with an appropriate shampoo such as APIVITA PROLOLINE shampoo for colored hair with sunflower and honey.

7. Apply the post-color treatment (C). Massage into hair thoroughly to enable the ingredients to penetrate and stabilize the color.

8. Leave on for 3 minutes and rinse well with lukewarm water.

The product is effective only if applied immediately after mixing. Do not store the mixture.


As hair grows you may need to cover the roots (after 3-4 weeks from the initial application)

  • Please follow steps 1 to 3
  • Apply the mixture to the roots using the tip of the applicator bottle to separate the stands. Leave it on for 20 minutes.
  • Apply the remaining mixture on the rest of the hair, massage gently and leave in place for another 10 minutes.
  • Complete the process by following steps 6 to 8.

Nature's Hair Color has a rich formula is rich in natural ingredients

Sunflower* oil
Olive* oil Ammonia
Honey* extract Alcohol
Rosemary* extract Resorcinol
Lavender* essential oil Parabens
Propylene Glycol
Mineral Oil

*from certified organic cultivations

Post Color Hair Conditioner INCI EU-[USA]: Aqua [Water], Hydroxypropyl Starch Phosphate, Distearoylethyl Hydroxyethylmonium Methosulfate, Glyceryl Stearate SE, Betaine, Helianthus Annuus Seed Oil [Helianthus Annuus (Sunflower) Seed Oil], Cetearyl Alcohol, Olea Europaea Oil [Olea Europaea (Olive) Fruit Oil], Mel Extract [Mel (Honey) Extract], Rosmarinus Officinalis Extract [Rosmarinus Officinalis (Rosemary) Leaf Extract], Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia Oil [Lavandula Angustifolia (Lavender) Flower/Leaf/Steam Extract], Helichrysum Italicum Extract, Orbignia Speciosa Kernel Oil, Astrocaryum Murumuru Seed Butter, Polyquaternium-22, Caprylic/Capric Triglyceride, Glycerin, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Parfum [Fragrance].
Color Developer INCI EU-[USA]: Aqua [Water], Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Cetyl Alcohol, Etidronic Acid, Oxyquinoline Sulfate.
Nature's Hair Color Cream 7.17 INCI EU-(USA): aqua (water), laureth-3, cetearyl alcohol, laureth-4, ethanolamine, polysorbate 80, glycol distearate, sorbitan stearate, sodium C14-16 olefin sulfonate, glycerin, cocamidopropyl betaine, sorbitan oleate, glyceryl stearate se, glyceryl isostearate, cocos nucifera oil (cocos nucifera (coconut) oil), oleyl alcohol, stearic acid, parfum (fragrance), betaine, peg-40 hydrogenated castor oil, cera alba (beeswax), helianthus annuus seed oil (helianthus annuus (sunflower) seed oil), olea europaea oil (olea europaea (olive) fruit oil), mel extract (honey extract), rosmarinus officinalis extract (rosmarinus officianalis (rosemary) leaf extract), ceteareth-20, polyquaternium-22, palmitic acid, polyacrylate-15, hydrogenated castor oil, sodium sulfite, lecithin, sodium hydrosulfite, tetrasodium edta, etidronic acid, erythorbic acid, toluene-2,5-diamine sulfate, 4-chlororesorcinol, 2-methylresorcinol, phenyl methyl pyrazolone, m-aminophenol, 2,4-diaminophenoxyethanol sulfate, p-methylaminophenol sulfate.

gross weight (g)=212


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