Who wouldn’t want to constantly have amazingly radiant hair? Sometimes, however, our hair has the exact opposite image, and that depends on many factors. It is a fact that hair is at its best in the first two decades of our lives when hair shafts are at their strongest. Also, oil production starts to slow down during our 30s, which adds to dullness, along with the chemical treatments such as coloring, straightening and frequent washing with harsh shampoos that strip the hair of natural oils. Thus, colored or not, our hair needs a specialized treatment to ensure its youthful and vibrant appearance.

Our skin loses its radiance and youthfulness as a result of the environmental pollution, the sun, exhaust gases and free radicals. Face masks are the only way to maintain our skin’s radiance, youthfulness, health and natural beauty, thanks to their high concentration in effective ingredients that offer visible and instant results.

In 1979, APIVITA began making history by creating the first soap with propolis; a black soap with a distinct aroma of propolis and thyme. Today, this soap continues to be an international favorite and the line now includes soaps with chamomile, olive, honey, citrus and seaweed.  To this day, APIVITA applies the same natural and effective method of creating soaps using 100% natural high-quality olive oil, natural ingredients and essential oils.

Earth Day, April 22, marks the anniversary of what may be considered as the birth of the modern environmental movement in 1970.

At the time, industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly accepted as the smell of prosperity.

Although mainstream America remained oblivious to environmental concerns, the ground had been set for change by the publication of New York Times Rachel Carson's bestseller Silent Spring in 1962, which raised public awareness and concern for living organisms, the environment and public health.

APIVITA is proud to participate at the Sustainable Cosmetics Summit with leading brands in natural beauty industry.

The fourth North American edition of the Sustainable Cosmetics Summit will take place in New York City on 16-18 May 2013, bringing together some of the leading organizations involved in sustainability in the cosmetics industry.