OUR INSPIRATIONS

The Honey Bee

Inspired by the society of the bee, which is distinguished through harmony, balance and its solid structure, APIVITA incorporates the Honey Bee products into the creation of their skincare line. Ingredients in which APIVITA borrows from the honey bee include: nature’s miracle antiseptic (propolis), the purest natural energy source (honey), nature’s secret elixir (royal jelly), and the richest source of amino acids in the natural world (bee pollen).

The Honey Bee is known as the gatekeeper and protector of our natural world and supports the life of the vast majority of plant species on earth. Quote of Albert Einstein emphases the power of bees: "If bees disappeared off the surface of the globe then man would only have four years of life. No more bees, no more pollination… no more man.”

Greek Nature & Biodiversity

Greece is home to over 5,500 plant species that are native or endemic to Greece and also to 750 unique endemic plants like mastic, dittany and crocus kozanis. Greece has a unique landform, with many islands and small peninsulas and mountains and all together create a unique mosaic of small ecosystems. The geological and climatic diversity in Greece favors the welfare of different systems and thus different species of high biological value and potency ingredients. Moreover, low levels of industrial pollution and almost year round sunlight allow for such biodiversity and potency of extracts of excellent quality and high biological value. At APIVITA, we learn from nature and strive to create formulas that are as rich and diverse as the natural ingredients in which we borrow from Mother Nature. Juvenal, Satires was quoted to say that “Never does nature say one thing and wisdom another.”

Holistic Approach

The father of modern medicine, Hippocrates, was known to utilize nature in order to cure disease and find equilibrium between mind, body and soul. Even now, doctors around the world take their Hippocratic Oath. He carefully studied the human body and explored it in comparison to nature, which used it as a wise wizard after monitoring, imitated, experimented on it. In parallel, he taught how important it is to fortify one's body with the help of nature, preventing future diseases, rather than trying to cope afterwards. His famous quote states that "Prevention is better than cure". In his therapy used essential oils, herbs and plant extracts in combination with therapeutic massages and spas, to cure not only the body but also spirit and soul. Several plants of the approximately 256 plants he used are now ingredients of modern drugs.

When looking for a cure, he took a holistic approach and also acknowledged that changes in the climate and environment can affect human health in many different ways. At APIVITA, we share the same holistic philosophy by incorporating herbs and essential oils into our products to heal and invigorate your entire self. As Hippocrates said “Nature is the most dominant ruler of all.”