Why should I use a face serum?

the high-end product of modern cosmetology,provides maximum results and unique cosmetic care

But what is a serum? Do we need it? Or is it just another layer in your skin care routine? If you belong to the category of those who ignore the existence of serums, now you have the opportunity to discover and add to your daily program of skin care these innovative products that guarantee impressive results!

 

What is a serum?

Serums are thick liquid-like products with active ingredients like vitamins and anti-oxidants that are formulated with smaller molecules so they can penetrate deep into the skin. Serums are designed to penetrate and treat various skin conditions, such as redness, dehydration or lack of firmness, wrinkles, dark spots or to brighten the skin.

 

A facial serum or a facial moisturizer?

Are you finding it hard to decide what's better for your skin: a facial serum or a facial moisturizer? Here's what you need to know.

People are often confused about the differences between a moisturizer and a facial serum, and may be unsure if they should use one or both products. While facial serums can give you added moisture, the main reason you’d want to use a facial serum is to get added nutrients into deeper layers of your skin that a regular moisturizer is not able to reach. Due to their large molecules, moisturizers can only penetrate the first layer of the skin, allowing them to to hydrate and seal in moisture. A facial serum is able to penetrate into all three layers of the skin because it is made of smaller molecules. The serums ability to go deeper into the skin is what allows it to help combat many common beauty complaints.

 

How to choose the right serum?

Choosing a facial serum for a particular skin type or concern can be difficult; read labels to figure out which ones are best for your complexion.

When choosing a facial serum, keep in mind your skin type, whether it is oily, dry, combination or sensitive. Then, determine what issues you are trying to prevent or correct, and find products that contain ingredients to combat these issues, such as antioxidants to prevent aging, retinol (commonly referred to as vitamin A) to reverse aging, or hyaluronic acid to keep your skin nourished. Some skin serum ingredients are useful in fading dark spots on the face, while others give a healthy glow to dull, grayish complexions.Using a serum that’s just right for you will go a long way toward improving the appearance of your skin.

 

How to properly apply a serum?

Things get a little more complicated when you are also using facial serum facial serum – when should you apply your serum and when should you apply your moisturizer, and what about the toner?

Well, first start with your toner. If you have dry skin, apply the serum serum right away, when skin is still damp to seal in as much moisture as possible. Wait a few minutes until the serum is fully absorbed, and then apply your moisturizer. That will allow you to lock and increase the benefits of the serum.

In other words, you apply the serum after your toner and before your moisturizer!

 

Our natural proposal

APIVITA natural serums provide maximum results and unique cosmetic care to the skin, due to the high concentration of natural active ingredients and the innovative action mechanism with advanced ingredient technology.

APIVITA offers 4 natural serums to meet the specialized needs of your skin and give your skin a natural boost!

 

Natural Serum Hydration with aloe & hyaluronic acid

Do you need extra hydration?
Hydration is essential for all skin types and helps keep the skin beautiful and healthy.

What is the action of the natural serum hydration?

  • • Instantly provides up to 63% hydration from the very first application
  • • Preserves skin moisture even after 24 hours
  • • Delivers targeted hydration to all skin layers

What are its active ingredients?
Bio-active aloe, deeply absorbed by the skin, instantly increases skin moisture.
Hyaluronic acidin 3 molecular weights, provides deep hydration to all skin layers. It retains up to 5 times more moisture than simple hyaluronic acid.
As well as… honey to regenerate, oat and lecithin to soothe and geranium essential oil to uplift and revitalize skin and mood.

Is it suitable for me?
The skin’s inability to retain moisture may be due to factors such as skin type, age, nutrition, as well as environmental factors such as the sun, air, cold or even air-conditioning. In all these cases, the natural serum HYDRATION provides deep hydration for all ages and skin types.

How often can I use it?
Morning and night before the day and night cream. Use the serum for at least 1 month, twice a year. Can be used constantly. Can be combined with the other serums of the Natural Serum line.

 

Natural Serum Radiance with bilberry & vitamin C

Do you need extra radiance and glow?
Skin radiance depends on even skin tone, healthy keratin layer and good quality of collagen. As light goes through skin layers, it is easily reflected on quality collagen and creates the image of radiant, glowing skin.

What is the action of the natural serum radiance?

  • • Smoothes out skin
  • • Gives radiance and even skin tone
  • • Revitalizes skin cells
  • • Provides strong antioxidant protection

What are its active ingredients?
Bilberry, a natural skin whitening and smoothing agent.
New stable vitamin C molecule, released only when in contact with skin. Vitamin C dramatically increases the production of quality collagen.
Coenzyme Q10 in nano-emulsion, increases the life of cells and the quality of collagen.
As well as… lycopene and propolis with strong antioxidant effects, pomegranate and rosehip to tone and hydrate and lemon, orange and neroli essential oils to revitalize skin and mood.

Is it suitable for me?
Loss of radiance can be the result of sun exposure, use of wrong cosmetics, as well as other factors such as bad nutrition, fatigue, stress, etc. In all these cases, the skin needs Natural Serum RADIANCE.

How often can I use it?
Morning and night before the day and night cream. Use the serum for at least 1 month, twice a year. Can be used constantly. Can be combined with the other serums of the Natural Serum line.

 

Natural Serum Anti-Wrinkle with resveratrol & vitamin E

Do you want fewer wrinkles?
Biological aging is a natural process. As we grow older, our skin produces less or lower-quality collagen and elastin, while the contractions of facial expression muscles and harmful environmental factors cause wrinkles on the skin. A face is described as young-looking or aged according to the size and number of wrinkles.

What is the action of the natural serum anti-wrinkle?

  • • Reduces the number of wrinkles up to 77%
  • • Reduces wrinkle depth up to 71%
  • • Provides strong antioxidant protection

What are its active ingredients?
New resveratrol molecule of increased bioavailability, increases cellular longevity and collagen production.
Vitamin E protects collagen fibers from the destructive effects of free radicals.
Patented propolis extract (APIVITA innovation), rich in polyphenols and flavonoids, protects from premature aging.
As well as… grape and olive oil to nourish and hydrate and neroli, patchouli, geranium and clary sage essential oils to provide wellness and balance.

Is it suitable for me?
The appearance of first lines depends on many factors. Heredity, lifestyle, sun exposure, smoking, use of wrong cosmetics determine the time of their appearance, which is generally between the ages of 30-40.

How often can I use it?
Morning and night before the day and night cream. Use the serum for at least 1 month, twice a year. Can be used constantly. Can be combined with the other serums of the Natural Serum line.

 

Natural Serum Lifting with royal jelly & vitamin A

Do you want a more firm and supple skin?
Collagen and elastin are responsible for skin suppleness and firm face contour. Firm skin makes the face look young and attractive.

What is the action of the natural serum lifting?

  • • Increases skin suppleness by 13,2%
  • • Increases skin elasticity by 36%
  • • Restores face contour up to 9,2%
  • • Improves skin texture and appearance by 90%

What are its active ingredients?
Fresh Greek Royal Jelly (APIVITA innovation) in innovative skin delivery system, enhances skin suppleness and elasticity.
Vitamin A regenerates and restores skin.
Linseed, rich in rhamnose and arabinose, replenishes skin.
Cistus, increases skin elasticity by supporting collagen, elastin and lipid synthesis.
As well as… honey to regenerate cells, wheat germ oil to hydrate and nourish and rose, myrrh and sandalwood essential oils to tone and revitalize skin and mood.

Is it suitable for me?
Slackening of skin tissues is mainly linked to biological aging but can also be affected by other factors such as sun exposure and smoking. Natural Serum LIFTING is used pro-actively or after the appearance of the first signs of slackening.

How often can I use it?
Morning and night before the day and night cream. Use the serum for at least 1 month, twice a year. Can be used constantly. Can be combined with the other serums of the Natural Serum line.

 

For maximum results, choose and rotate the APIVITA natural serums throughout the year depending on your skin need!