APIVITA actively supports the implementation of the big and dynamic campaign of Doctors without Borders/ Medecins Sans Frontieres MSF), under the title "Pastilles for someone else’s pain". It is an awareness campaign implemented through the purchase of a red box with six pastilles made of honey and theme, which can be found in all pharmacies throughout Greece, for only 1.60 Euros. Proceeds will directly fund the activities of MSF in Greece and abroad.
The campaign aspires to raise awareness about problems affecting vulnerable social groups, people excluded from social health care and forgotten patients in Greece and worldwide. This campaign was firstly implemented by the Spanish department of MSF, evoking unprecedented positive response and receiving various awards and distinctions. The concept is simple: There are hundreds of medications that can relieve any physical pain we may have. However what can we do when we feel the pain for other people?
"This initiative totally matches our philosophy and culture" says Niki Koutsianas, President of APIVITA, and continues "Since February when we first met with the people of MSF Greece, we were very excited with their idea and felt very fortunate for the opportunity to help for the implementation of this unique project. The campaign focuses on people and health, which is also our main concern and aligns with the values of solidarity and volunteerism on which we base our operation".
For the implementation of this campaign APIVITA's contribution was significant and included:
- • Supervision of the production of the pastilles.
- • Activation of the pharmacists for the distribution of the pastilles.
- • Collaboration with its various suppliers to keep the costs to minimum levels.
- • Motivation of its own employees, who participated in the 30th Athens Classic Marathon Race with the MSF running team, in order to spread the message of solidarity.
This way MSF, APIVITA and Greek Pharmacists, unite their efforts to convey messages of hope and optimism and to respond to all those in need, especially today when the economic crisis has increased humanitarian needs.
Doctors Without Borders/Medecins Sans Frontieres (MSF) is an international medical humanitarian organization created in France in 1971.
Today, MSF provides independent, impartial assistance in more than 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters. MSF provides independent, impartial assistance to those most in need. In 1999, MSF received the Nobel Peace Prize.