You're currently on:


with bilberry & vitamin C
96% natural ingredients

Radiant, revitalized and fatigue-free skin
The natural active ingredients stimulate all the processes for a radiant skin:

  • Discolorations reduction and improvement of the overall skin tone, thanks to bilberry and vitamin C
  • Micro-relief improvement and skin radiance 28%, thanks to bilberry and vitamin C
  • Strong anti-oxidant cell protection, thanks to vitamin C, lycopene, rosehip, pomegranate and propolis
  • Cellular longevity maintenance, thanks to coenzyme Q10

Exclusive innovation: APIVITA replaces water in the natural serum line with an organic green tea infusion to enhance the antioxidant action of the products.

Excludes synthetic ingredients that may pose harmful effects to your health and the environment.
Free of: Parabens, Silicones, Propylene glycol, Mineral oil, Ethanolamines, Phthalates, PCM, NM.


Day and night apply a few drops on face and neck after cleansing. Follow with your APIVITA cream. Suitable for all skin types.

Each one of APIVITA natural serums is a beauty treatment by itself and can be combined with any of the APIVITA face care ranges targeting in multiple and enhanced action. Choose the APIVITA natural serum that fits your skin needs and incorporate it into your daily treatment: Step 1 – Cleansing, Step 2 – Serum, Step 3 – Cream.

For a holistic and intensive skin treatment, try to rotate the APIVITA natural serums throughout the year depending on your skin needs. Extended use of each natural serum maximizes the result.

natural serum RADIANCE has a rich formula and contains 96% natural ingredients

Bilberry Parabens
Vitamin C Silicones
Lycopene Propylene glycol
Rosehip* Mineral oil
Pomegranate* Ethanolamine
Coenzyme Q10 Phthalates
Propolis PCM
Lemon, orange & neroli essential oils* NM
Green tea infusion*  

*certified organic cultivation

Aqua**, Glycerin, Olus Oil, Dodecane, Ascorbyl Glucoside, Olea Europaea Fruit Oil*, Cetearyl Alcohol, Simmondsia Chinensis Seed Oil, Ceteth-20 Phosphate, Solanum Lycopersicum Fruit/Leaf/Stem Extract, Ascorbyl Tetraisopalmitate, Punica Granatum Seed Oil*, Propolis Extract, Vaccinium Myrtillus Fruit/Leaf Extract, Olea Europaea Leaf* Extract, Rosa Moschata Seed Oil, Ubiquinone, Acer Saccharum Extract, Citrus Aurantium Dulcis Fruit Extract, Citrus Medica Limonum Fruit Extract, Sodium Hyaluronate Oligosaccharides, Arachis Hypogaea Oil, Cetyl Palmitate, Camellia Sinensis Leaf*, Saccharum Officinarum Extract, Aqua, Citrus Medica Limonum Peel Oil*, Citrus Aurantium Dulcis Peel Oil*, Citrus Aurantium Amara Flower Oil*, Rosa Damascena Flower Oil*, Potassium Hydroxide, Phenoxyethanol, Panthenol, Dicetyl Phosphate, PEG-40 Hydrogenated Castor Oil, Sclerotium Gum, Caprylyl Glycol, Squalane, Sodium Citrate, Ethylhexylglycerin, Sodium Acrylates Copolymer, Alcohol, Bisabolol, Sodium Gluconate, Lecithin, Retinyl Palmitate, Sorbitan Palmitate, Sorbitan Olivate, Caprylic/Capric Triglyceride, Citric Acid, Pyridoxine HCL, Tocopheryl Acetate, Tocopherol, Diisopropyl Adipate, Hydroxypropyl Cyclodextrin, Parfum, Limonene, Geraniol, Citral, Citronellol, Linalool

** Camelia Sinensis* Leaf Aqueous Infusion = Green tea* water
* Certified organic cultivation