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FOUNDERS
Meet Niki Panotopoulou Koutsiana, President of APIVITA
Meet Nikos Koutsianas, APIVITA Managing Director
Pharmacists Nikos and Niki Koutsianas first met at a local Athens pharmacy in 1972, where they discovered their shared passion for nature. They were married in that very same pharmacy and together created their first natural cosmetic products using bee products and Greek herbs. In 1979, APIVITA was born and was the first natural cosmetics company in Greece. Now, (more) thirty years later, APIVITA products are sold in thousands of pharmacies throughout Greece and in several countries worldwide.
Niki was born and raised in Tripolis (Arkadia). She graduated from the School of Pharmacy at the University of Athens. Her love for nature and alternative medicine, which she shared with her husband Nikos, drove her down a path of aromatherapy and homeopathy therapies that were essentially unknown in Greece at that time.
Niki believes in the nourishing and healing powers of nature’s ingredients and was a founding member of the Homeopathy Society of Greece along with the Ethnopharmacology Society of Greece. At APIVITA, she oversees new product development and shares her creativity, intuition and love of nature all the way from the conception of a new product and promotions right down to the final packaging. She believes in “out of the box”, innovative ideas and holds nature as her true inspiration for new APIVITA products. Since the beginning, Niki has been the heart and soul of APIVITA’s innovative marketing and continually delivers new product ideas in natural cosmetics such as the express masks and personal cosmetics.
Niki believes that true beauty shines from within and can only be achieved by tuning into nature and finding harmony, balance and joy in life.
Nikos grew up in a beekeeping family and was fascinated by nature and the world of bees at a very young age. After graduating from the School of Pharmacy at the University of Athens, Nikos combined his knowledge of plant extracts and bee products with the science of cosmetology to develop innovative and effective formulas for skin and hair using natural ingredients together with APIVITA’s strong R&D department.
"If you have a dream you will achieve it,
and if you achieve it you will dream again”
-- Nikos Koutsianas
Even before APIVITA’s fruition, Nikos was passionate about sustainable practices in regards to the natural, cultural and social environment. Today Niko’s passion has grown to an unconditional commitment to sustainable development, social responsibility and the integration of environmentally friendly practices in all of APIVITA’s products, services and activities.
Nikos is also President of the NGO “Hippocrates 2,500 years”, an organization responsible for the creation, maintenance and promotion of the Hippocrates Botanical Garden in the Greek island of Kos. Additionally, Nikos served as the general secretary of the Board of Directors of the Pharmacists’ Union, President of the Hellenic Cosmetic Toiletry & Perfumery Association, and is a founding member of the Ethnopharmacology Society of Greece.
